Tvinkal was an idea that was seeded in the mind of our Muse and CEO Jahanara because of a
dearth of good reading material pertaining to Pakistanis. An avid reader herself, she felt that
most of the Pakistani Blogs were all about either sensationalism or were so deeply monetized that
all they offered were advertisements or endorsements of different brands.
There isn’t a single Pakistani Lifestyle Blog that talks about the real life interests of Pakistanis
especially the women. Be it Fashion, Trends, Street Style, Cooking, Shopping,
Upcoming Events, Movie Review or a take on the International Scene, we just never get to read a
And that is how Tvinkal came about. The first and only Pakistani Lifestyle Blog that caters
to tastes and interests across the Board, Tvinkal has more than 100,000 readers following the Blog.
With a team of five Tvinkal is now a platform that wields influence across a large range of diverse
followers and is now the Number One Life Style Blog of Pakistan.
“What Pakistan needs is more of an anchoring with our own roots” says our muse.
“We want to know what makeup looks good on our skin and in our sunlight.
We want to know which recipes are in sync with our taste buds and which brands and movies are
worth watching without being influenced by “Paid Blog Posts”
She further adds that “It is essential we carve out our own sense of Style and an Ethos that is all
Pakistani and not influenced by major neighboring or International players”
She believes that Pakistanis are at par in Taste and Style with everyone else around the world and
that they just need to have their presence felt. And that is the path that we at Tvinkal pursue.
We are open to discussions and suggestions and our readers can write to our Team at
firstname.lastname@example.org at any given time.
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