Having spent time in the Advertising and Marketing circles I have a pretty good
idea of how a Company who wants to market its Product/Brand can sometimes
be caught between a vicious circle of its PR Agency, Event Company, Advertising
Agency and the Production House!
The launch of Hotshots however is designed to be a Game Changer
in Pakistan.
Hotshots is the brainchild of the dynamic duo consisting of Nida Aslam and
Erum Kizilbash who have launched the company specifically with
the aim of being a one window solution for their clients.
Whether it’s Marketing, PR Campaigns, Events or Production these girls have set up a
one stop shop so that the essence of the original seed on which the Idea of the
Brand/Campaign is based isn’t lost.
Their launch party where they invited a close circle of friends and clients was a great mix of
people who got together to wish these girls luck on the launch of their company and to network
over some great music and food!
Already the ball is rolling for them with happening events that are lined up in the immediate
future related to Fashion, Sports and FMCG related activities! If their great launch was any indication of things to
come well than Team Tvinkal can’t wait to see what Hotshots will be coming up with soon.
Here to wishing these girls all the luck in their venture!
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Tvinkal is an idea that is seeded in the mind of our Muse and CEO Jahanara because of a dearth of good reading material pertaining to Pakistanis. An avid reader herself, she felt that most of the Pakistani Blogs were all about either sensationalism or were so deeply monetized that all they offered were advertisements or endorsements of different brands.
There isn’t a single Pakistani Lifestyle Blog that talks about the real life interests of Pakistanis especially the women. Be it Fashion, Trends, Street Style, Cooking, Shopping, Upcoming Events, Movie Reviews or a take on the International Scene, we just never get to read a Pakistanis Perspective.
And that is how Tvinkal came about!
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