It has been quite a number of years since I have stopped doing Lawn!
Frankly I find them to be overpriced, over embellished and certainly high
maintenance in terms of stitching!
You can read my take on Lawn Mania here:
Lawn Mania: An Evolution In Pakistani Lifestyle!
However when I received an invite from Farooq Textiles I thought… Hey these
guys have been around forever and no
ne of the
biggies are coming in lawn unless they think
they have an edge so this is a must explore.
And so on a busy Saturday evening I still took
out the time to hop over to Pearl Continental
Karachi to explore what was designed by Sana
Noor for Farooq Textiles.
I entered and there was a row of mannequins
with the most hideous lawn jorras displayed. I swear for a moment I thought I
wasn’t in the right hall and had entered one of the exhibitions who try to
emulate the bigger brands and have three piece jorras with prints that don’t
match and embellishments that nightmares are made off.
I took a few steps back until I recognized a
couple of people from Team Tvinkal and with a
sinking heart I realized I was in the right place!
The colors! Uff the colors! Such monstrosities
were the clothes that you would think they
belong to the open market where design
elements are the last thing on any one’s mind!
And I immediately made my way to the tables
that were selling the suits to see if such tackiness was justified by an affordable
price tag.
And yeah from 2100 to 6700 the prices were the same as any of the big brands
without the quality or even a few designs that would redeem the collection!
I wish I could say what an awful
waste of time but something good
did come out of it. A group
picture with the designer, moi
and the Chief Guest Shehla
Raza made it to the Khaleej
Times!
So I guess everything’s well that ends well!
But ladies….. puhleez do not waste your time trying to see what this collection is all about!
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Tvinkal is an idea that is seeded in the mind of our Muse and CEO Jahanara because of a dearth of good reading material pertaining to Pakistanis. An avid reader herself, she felt that most of the Pakistani Blogs were all about either sensationalism or were so deeply monetized that all they offered were advertisements or endorsements of different brands.
There isn’t a single Pakistani Lifestyle Blog that talks about the real life interests of Pakistanis especially the women. Be it Fashion, Trends, Street Style, Cooking, Shopping, Upcoming Events, Movie Reviews or a take on the International Scene, we just never get to read a Pakistanis Perspective.
And that is how Tvinkal came about!
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