Tvinkal was an idea that was seeded in the mind of our Muse and CEO Jahanara because of a...
The lure of a Sari is eternal. Whether worn casually or formally the drape is perfect on the woman...
Well Sony quite outdid themselves this time but of course they got Marvel on board with them too. That...
So we started our journey from Johar town at 6 am sharp after enjoying a heavy breakfast of “desi...

Tvinkal is an idea that is seeded in the mind of our Muse and CEO Jahanara because of a dearth of good reading material pertaining to Pakistanis. An avid reader herself, she felt that most of the Pakistani Blogs were all about either sensationalism or were so deeply monetized that all they offered were advertisements or endorsements of different brands.
There isn’t a single Pakistani Lifestyle Blog that talks about the real life interests of Pakistanis especially the women. Be it Fashion, Trends, Street Style, Cooking, Shopping, Upcoming Events, Movie Reviews or a take on the International Scene, we just never get to read a Pakistanis Perspective.
And that is how Tvinkal came about!



